9 Top Selling Candle Scents For Candle Manufacturers

Vanilla is the timeless crowd-pleaser.
Vanilla remains one of the most iconic fragrances in the world of candles. Its creamy, comforting aroma is universally adored, making it a must-have in every candle brand’s collection. Whether you're producing minimalist soy wax candles or sophisticated luxury candle jars, vanilla appeals to those seeking nostalgia, warmth, and simplicity. At Karessa Candles, vanilla-based fragrances continue to be bestsellers, especially when paired with soft amber or cinnamon notes.

Lavender continues to lead in self-care scents.
Lavender’s floral, herbaceous profile has long been a go-to for stress relief and sleep support. Candlemakers benefit from including lavender in their hand poured candles since it attracts wellness-focused customers. Combining lavender with eucalyptus or vanilla can elevate its calming effect and make it even more desirable for inclusion in scented candle hampers.

Citrus scents like lemon and grapefruit are energizing top sellers.
Zesty citrus fragrances offer a burst of freshness that customers love year-round. Whether in kitchen spaces or bathrooms, these invigorating scents clean the air and energize the mood. Candle makers often pair citrus notes with mint or basil to create unique blends ideal for eco-friendly candles targeting modern households.

Pumpkin spice dominates during fall.
A hallmark of autumn, pumpkin spice candles blend cinnamon, nutmeg, and clove into a fragrance that instantly evokes cozy memories. This scent sees a huge spike in demand between September and November and is essential for seasonal collections. Use attractive luxury candle jars to highlight this limited-time favorite.

Sandalwood and cedarwood are earthy favorites.
Masculine, woody scents like sandalwood and cedarwood are rising stars, especially in modern and minimalist home décor ideas. These earthy tones appeal to a broader audience and work well in gift boxes or reuse candle jars that double as sleek decor pieces.

Rose and peony lead the floral category.
For those who prefer gentle and elegant aromas, rose and peony candles are bestsellers in spring and around romantic holidays. They’re a favorite in gift markets and make any hand poured candle feel luxurious and intimate.

Eucalyptus and mint make for spa-like freshness.
Eucalyptus offers a clean, sharp scent that's perfect for a rejuvenating atmosphere. When blended with mint or rosemary, it becomes an ideal fragrance for bathrooms, spas, and self-care spaces. These candles are a great match for clean design aesthetics and minimalistic diy candle projects.

Cinnamon brings a bold, spicy warmth.
Whether blended with apple or clove, cinnamon is bold and energizing. It performs exceptionally well during the colder months and in festive scented candle hampers. It’s also a great way to add personality to more traditional lines.

Coconut blends are perfect for tropical lovers.
Coconut is ideal for those seeking an escape. When combined with lime or vanilla, it creates a vacation-in-a-jar experience that appeals during summer months or as a year-round tropical scent. Pair with eco-friendly candles to appeal to beachy and bohemian audiences.