The B2B product catalogue is the single most important sales tool for any Indian candle business that wants to sell to corporations, event planners, gifting companies, or hotels. It is the document that gets forwarded by HR managers to their procurement teams, shared in corporate WhatsApp groups before Diwali decisions are made, and printed by gifting companies to show to their clients.
Most Indian candle businesses either have no catalogue or have a poorly designed one that undersells their products and confuses rather than converts. This guide tells you exactly what to include, how to design it, how to price it for B2B, and how to distribute it across your target buyer base.
What a B2B Candle Catalogue Must Contain (and What Most Miss)
What Most Indian Candle Business Catalogues Include (and Do Wrong)
• Product photos only (no context): A photo of a candle on a white background with no styling tells a corporate buyer nothing about how the candle will look on a desk or in a gift box. Your catalogue photos must show the candle in a gifting context - in a kraft box with ribbon, on a desk, in a Diwali tray setup.
• Retail pricing only: B2B buyers immediately discount a catalogue that shows only retail prices with no bulk pricing tiers. They assume you do not sell B2B and move on.
• No GST details: A catalogue without GSTIN is invisible to corporate procurement teams. GST details are a mandatory signal that you are a legitimate business supplier.
What Your B2B Catalogue Must Include
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Catalogue Section |
What to Include |
Why It Matters for B2B |
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Cover page |
Brand name, logo, 'Corporate and Wholesale Catalogue 2026', contact details |
First impression - must signal professionalism |
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About the brand |
2-3 sentences: what you make, where (city), key credentials, GSTIN |
B2B buyers need to know who they are buying from |
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Product pages |
Photo (gifting context), product name, fragrance, wax type, burn time, jar material, MRP |
Decision-making information - everything in one place |
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Bulk pricing table |
Per-unit price at 12/24/48/96/200 units for each product |
This is the table B2B buyers turn to first |
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Customisation options |
Custom fragrance available? Custom label/sticker? Custom jar colour? MOQ for each? |
Corporate buyers always ask - answer it upfront |
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Lead time and ordering |
Standard lead time | Custom order lead time | How to place order (WhatsApp/email) |
Removes friction from the buying decision |
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GST and invoicing |
Your GSTIN, invoice process, HSN code |
Mandatory for corporate procurement approval |
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Testimonials |
2-3 real client quotes with company type (not necessarily company name) |
Social proof for first-time B2B buyers |
Designing Your B2B Catalogue - Tools and Format
Canva (free): The easiest tool for Indian candle entrepreneurs. Use a clean, minimal template. Brand colour: use your primary brand colour consistently. Font: one header font + one body font. Maximum 2 fonts. File format: export as PDF for WhatsApp sharing and as JPG for Instagram stories.
Format: A 6-8 page PDF is the ideal B2B catalogue length. Too short and it looks unprofessional. Too long and busy buyers do not read it. 8 pages covers: cover, about, 4-5 product spreads (1 product per page or 2 per page), pricing table, ordering information.
Size: A4 format (297mm x 210mm) is standard for Indian B2B catalogues. This prints cleanly if the buyer wants a physical copy and displays well on phone screens for WhatsApp sharing.
How to Populate Your Catalogue with Karessa Products for a Reseller Catalogue
For gifting companies and candle resellers who source from Karessa Candles: your B2B catalogue can include Karessa's finished candle products photographed by you in gifting contexts, with your own brand name and pricing. This is the fastest way to launch a B2B candle catalogue without making your own products.
Recommended product selection for a reseller B2B catalogue:
• Product 1: Daisy Ribbed Jar Candle (Karessa SKU) - photograph in a kraft gift box for corporate gifting visual
• Product 2: Lotus Candle Jar with Base - photograph in a Diwali tray setup with marigold petals
• Product 3: Heart Tealight Pack of 12 - photograph arranged in a ring with a tealight holder
• Product 4: Scented Wax Sachet Combo x3 - photograph in a premium pouch with ribbon
• Product 5: Custom hamper build using 3 products - photograph as complete Diwali hamper
How to Distribute Your B2B Catalogue in India
1. WhatsApp: Share as a PDF in your WhatsApp status and directly with all contacts in your 'potential B2B buyers' list. WhatsApp PDF shares are the highest-conversion B2B distribution channel in India.
2. Email: Create a list of 50-100 target companies and email the catalogue with a personalised subject line: 'Diwali Corporate Candle Gifting 2026 - Catalogue from [Brand Name]'.
3. Instagram: Share 3-4 pages of the catalogue as a PDF carousel post. Add 'DM for full catalogue' in the caption. This is effective for building the enquiry pipeline from Instagram followers.
4. LinkedIn: Post 2-3 pages of the catalogue as a native document post on LinkedIn. HR managers, gifting procurement heads, and event planners are active on LinkedIn and respond to visual B2B content.
Source your B2B catalogue products from Karessa Candles: karessacandles.com/collections/all. Wholesale pricing available for reseller catalogue builds.
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Source Products for Your B2B Candle Catalogue - Karessa Candles 103 finished candle products | 49 jar designs | Wholesale from Pack of 12 karessacandles.com/collections/all Catalogue product enquiries: WhatsApp +91 7990474951 GST invoice: GSTIN 24AIGPB9915R1ZS | Ships PAN India |
