In 2023, there were no 'latte candles' in India. No brand was making soy wax candles that looked like iced matcha lattes, iced coffee, or strawberry matcha drinks. No search existed for 'matcha latte candle India'. Karessa Candles changed that - and in doing so, created one of the most photographed, most gifted, and most uniquely Indian candle product lines in the country.
In 2026, the Karessa Iced Latte Candle Series - comprising the Matcha Latte, Iced Coffee, Strawberry Matcha, and Iced Lemon Lavender Latte candles - is a category-defining product line with no direct competition in India. This blog tells the story of why these candles work, who buys them, and how B2B buyers can use them as a unique gifting proposition.
What Are Latte Candles and Why Did Karessa Create Them?
Latte candles are soy wax candles designed to look like iced coffee drinks - complete with realistic-looking ice cube elements in the wax, layered colours mimicking cream over espresso or matcha over milk, and food-grade inspired fragrance blends. The aesthetic is inspired by the global coffee and matcha culture that has taken over Indian social media since 2022.
Karessa created this series to serve a specific underserved market: urban Indian millennials aged 22-35 who are obsessed with cafe culture, photograph their coffee every morning, follow matcha recipes on Instagram, and were completely unserved by the conventional 'rose and sandalwood' Indian candle market.
The Four Candles in the Latte Series
Iced Coffee Candle (Rs.499, 23 Reviews)
The original. Soy wax designed to look like an iced espresso with cream top, coffee-scented fragrance that fills the room. This was Karessa's first viral product - Reels of this candle being lit received hundreds of thousands of views across Indian Instagram in 2024. By 2026 it has 23 reviews and consistent monthly sales.
Shop: Iced Coffee Candle - Rs.499.
Matcha Latte Candle (Rs.599, 22 Reviews)
Green-toned soy wax with matcha-inspired layering and a fresh green tea and botanical fragrance. The matcha latte aesthetic is one of the most searched visual themes on Indian Instagram in 2026. This candle sells to matcha enthusiasts, wellness-focused buyers, and as a gift for people who are 'impossible to shop for.'
Shop: Matcha Latte Candle - Rs.599.
Strawberry Matcha Latte Candle (Rs.599)
Pink and green layered soy wax inspired by the strawberry matcha drink that dominated Indian cafe Instagram feeds in 2023-2025. Strawberry and green tea fragrance blend. Particularly popular as a Valentine's Day gift and for gifting to female friends who love cafe culture.
Shop: Strawberry Matcha Latte Candle - Rs.599.
Iced Lemon Lavender Latte Candle (Rs.599)
The wellness variant. Yellow and lavender tones inspired by the iced lemon lavender latte - a wellness cafe drink that appeals to the Indian yoga and meditation community. Lemon and lavender fragrance provides both energy and calm. This is the only latte candle in Karessa's range that crosses over from coffee culture into wellness culture - making it the most versatile of the four.
Shop: Iced Lemon Lavender Latte Candle - Rs.599.
Who Buys Latte Candles in India? The Buyer Profile
• Urban millennials 22-35: Primary audience. They discovered these candles via Instagram Reels and buy them as a treat-yourself purchase or as a birthday gift for their coffee-obsessed friends.
• Corporate gifting for tech companies: IT, fintech, and startup HR managers who want a gifting item that resonates with their young workforce. Latte candles are uniquely appropriate for a company that serves a 25-35 demographic.
• Gift hamper curators: The latte candle is the most unique item available to Indian gift hamper builders in 2026. It instantly differentiates any hamper from the standard dried fruit + candle combination.
• Cafe and restaurant owners: A growing secondary market. Cafes that want to sell branded merchandise or create a signature coffee-scented candle for their cafe experience are approaching Karessa for bulk latte candle orders.
Using the Latte Candle Series for B2B Corporate Gifting
The Latte Candle Series is particularly powerful for corporate gifting in these contexts:
• Tech company Diwali gifts: Instead of the standard sandalwood candle, an iced coffee candle in a kraft gift box is a conversation starter. It gets photographed, shared on LinkedIn and Instagram, and generates brand awareness for the gifting company.
• New joiner welcome kit: A matcha or iced coffee candle in a welcome hamper signals that the company understands cafe culture and millennial preferences. A surprisingly powerful first impression.
• Client appreciation gifts: For agencies, consultancies, and creative firms, sending a latte candle set of two or three flavours as a 'we appreciate working with you' gesture is distinctive, memorable, and talked about.
Browse the full Latte Candle Series at karessacandles.com/collections/all. Bulk orders of 24+ units: WhatsApp +91 7990474951.
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Latte Candle Series - India Exclusive | Karessa Candles Matcha Latte | Iced Coffee | Strawberry Matcha | Iced Lemon Lavender | All Rs.499-Rs.599 karessacandles.com/collections/all No other Indian candle brand has this product line - gift something genuinely unique Bulk orders: WhatsApp +91 7990474951 | GST invoice available | Ships PAN India |
